Armour, a part of Smithfield Foods' subsidiary John Morrell Food, has introduced Armour BreakfastMakers, a new line of refrigerated breakfast items.

The new line includes six varieties - Cinnamon Roll, Ham Breakfast Croissant Sandwich, Mini Pancakes, French Toast Sticks, Bagel with Cream Cheese and Sausage Breakfast Wraps.

Armour BreakfastMakers will be supported by a public relations and marketing campaign as well as special promotions, in-store POS, social media engagement and coupons.

Armour brand manager Shivika Jamison said, "We currently have several special offers and promotions that utilize traditional media, as well as social media outlets."

"Over the next few months, we'll have even more to share with our consumers. We're looking forward to letting everyone know how they can make breakfast time simpler."

Other John Morrell Food brands include Eckrich, John Morrell, Curly's, Patrick Cudahy, Carando, Healthy Ones, Margherita Kretschmar and LunchMakers.